Digital Marketing Internship Assignment 2 DDarmy3

Digital Marketing  Internship  Batch 3 with DigitalDeepak.com   Assignment  2

Marketing :

Marketing is defined as the conversation between prospective buyers and sellers through    which product and service are promoted to the potential audience. Its all about the conversation among the target audience to build a mass trust so that brand awareness can be established.

Converse well in 1:1, then you will be able to make 1: many conversations well, which in turn lead to conversion.

Be authentic to communicate better: Every people are attracted to genuine things unlike the fake people as they are tired of fake peoples.

Communicate better to get good conversion in time.

 

Who Is better Marketer?

As marketing g is all about conversation, people with more life experiences come across more peoples thereby creating more conversation like travelers who learns more, explore more of the information, learns new culture, languages, people behaviors, their interest, do new things in all the time.

 Who is your audience?

Audience is defined as the group of peoples / a particular demographic location/gender-based/age range based etc.  in which a marketer promotes their product/service to that particular group or the demographic considering them as a prospective buyer of the service/product.

If everyone is your audience, there is no one is your audience.

How to Define Target Customer

1.Demographic:   To find the target customer based on the specific location or region 

2.Psychographic:   To find the target customer based on their behaviors or interest

 

ü In communication: write to one single customer at a   time,  

   though you have a huge number of customer /audiences as

   everyone is alone with their device.

ü Communicate in 1:1 communication that creates trust   

   with the target customer.

ü Join Mental conversation: It will help to understand the

   interest and the behaviors of the customer.

ü Email and Messaging is more powerful than social media.

 

Your written communication should be as per the following:

 Here each sentence should be specific and accurate 

           Headline   > First Sentence   > Second Sentence  

          > Third Sentence  > Fourth Sentence

ü Address people by their first name

ü Write an email as if you are writing to your friends

ü Join the Conversation in their minds (For Eg. How to become successful Digital Marketer?)

ü Make email marketing as your primary means of communication.

ü Write to the specific audience provided known the audience has been targeted by collecting their information through Interaction, surveys, Calls, Online Polls, etc.

ü Always focus on the Centre, not on the border. i.e., make communication with the right audience with a personal touch on its words.

 

Customer Avatar Survey:  How to Find Right Audience

As a part of Digital Deepak Internship Assignment 2, here is my Customer Avatar Forms  https://forms.gle/33JDSVQJ1JtEnnhw5  about How much time people spend in Social Media

 

My Customer Avatar:

• 1.      He is the age group of 26 to 35 yrs male is an undergraduate currently works with a private company. His annual Income is 4.5lakhs and above, He spends most of his time on Facebook and frequently on YouTube. He has a 60 % knowledge of Social Media Marketing and interested in learning Social Media Marketing. He uses Apple iPhone with Vodafone SIM and doesn’t own any computer or laptops.

 

• 2.      He is in the age group of 36 to 50 yrs. the male is postgraduate is an entrepreneur. His annual Income is 4.5lakhs and above, His most used social media is Facebook and spends 30min to 2hours daily and sometimes watch videos on YouTube. He has an 80 % knowledge of Social Media Marketing and interested in learning Social Media Marketing. He uses Others phone brand with others SIM and own computer or laptops and learning from the online platform.

 

• 3.       She is in age groups 18 to 25 female is an undergraduate work with a private company and has an annual income of 4.5 lakhs and above. Her most used social media is LinkedIn and sometimes watch videos on YouTube. She spends 30 min to 2 hours daily on social media and has a 50% knowledge about Social Media Marketing and very much interested in learning Social Media Marketing. She uses other phone brands with a Jio Sim and owns a Windows Desktop/Laptop.

 

Thank you for reading my article, hope you liked it, please Share your valuable feedback to improve further in the coming days.

 

Cheers!

Kiran Rai